The Amazon Seller app in 2026: what it does, what it misses, and how we use it

What the Amazon Seller app is

The Amazon Seller app is the official mobile app for Seller Central, published by Amazon Mobile LLC. You sign in with your normal Seller Central login. If you sell in several countries, you switch region inside the app: the marketplaces of a European or North American unified account sit under one login. A second seller account means signing out and back in.

Amazon describes the app as a way to "monitor and streamline operations, make informed decisions, and grow your Amazon business anywhere". That is a fair summary. It is not a replacement for Seller Central, and Amazon does not present it as one. Reports, VAT, shipment plans and campaign building still happen in the browser.

So, is there an app for Amazon Seller? Yes, this one. Every other seller app in the App Store and on Google Play comes from a third party, including ours.

What the Seller app does well

Barcode scanner and product research

Point the camera at a barcode and the app tells you whether the product already exists in Amazon's catalogue, then lets you add an offer or create a new listing. We use this with supplier samples: scan the box, see the listing and the current offers, decide on the spot. Amazon also lists visual search and data insights for finding products to sell; treat those as a starting point, not as research.

Listings, prices and inventory

You can create listings, edit content and change prices, and the app shows the fees that go with a price change. The Seller App Photo Studio takes and edits product photos to Amazon's standards from your phone, which is handy for a quick replacement image. For inventory you get product-level stock and pricing, you can adjust merchant-fulfilled quantities, and you can follow the status of your FBA inventory, including inbound shipments. Checking whether a shipment has been received is the thing we do most.

Orders, returns and buyer messages

The app shows your pending orders, lets you confirm shipments for orders you ship yourself, and handles returns: authorise or close a return, issue a refund, change your returns settings. Buyer messages can be answered with customisable templates, and you can reply to reviews, see feedback and follow your support cases. For a small catalogue this covers most of the daily customer work.

Account health, advertising and support

Account health shows policy updates and banner alerts about your performance. For Sponsored Ads you see impressions, clicks, spend, sales and conversions, and you can change budgets and keywords. Sales analytics drill down to product level with traffic and conversion trends. Seller Support can be contacted from inside the app.

What the Seller app does not do

No push notification for FBA orders

Amazon's own store description says "Get notified when you receive new orders". In practice that applies to orders you ship yourself. For orders that Amazon fulfils there is no push per order. Amazon staff member Dominic_Amazon wrote on the EU Seller Forum: "There are no SMS push notifications for FBA, only for FBM. You can get an email every 2 hours summarizing recent FBA orders shipped, but no email as FBA orders are made."

Even the FBM alert is not a sales bell. A seller in another forum thread described it like this: "It decides when it'll tell you, not when there is a sale made and it may decide to tell you multiple sales at the same time." Threads with titles such as "New sale notifications not happening" keep appearing. We go through every notification type in what the Seller app notifies and what it does not.

This is the gap we built Agent ChaChing for. It checks your orders every minute and plays a cash register sound for every order, FBA and FBM, usually two to three minutes after the order is placed, often faster. It does that one job and nothing else, and it sits next to the Seller app rather than replacing it.

No revenue widget, no Apple Watch app

There is no home screen widget with today's sales and no Apple Watch app. The App Store compatibility list names iPhone and Apple Vision, nothing for the wrist. If you want the day's revenue, you open the app and tap through to the sales screen. The same goes for Android: no revenue widget.

The rest still lives in Seller Central

The app covers the daily tasks; the structural work stays in the browser. This is how the two split for us:

Amazon Seller app on iPhone versus Android

Both versions come from Amazon and share the same feature list. The differences are in the ratings and in how notifications are handled by the operating system.

The Android rating is 0.7 star lower than the iPhone rating. We use both and see the same functions. If your notifications have stopped, the fixes are in the Seller app not working: twelve fixes. One thing no fix solves: FBA orders are not pushed at all.

How we use the Seller app next to Seller Central

We have sold on Amazon since 2021, via FBA on the European marketplaces, mostly amazon.de. This is the routine after five years:

1. Morning, on the phone: account health, buyer messages, open returns. Two minutes, in the Seller app.
2. On the road: the scanner for samples, a price change when a competitor moves, a look at whether an inbound shipment has been checked in.
3. On the laptop, in Seller Central: business reports, advertising, disbursements, VAT, shipment plans, Notification Preferences, and the Manage Your Apps page for anything we have connected. How authorisation works and what to check first is in how to connect an app to Seller Central safely.
4. Orders: a cha-ching on the phone from Agent ChaChing for every order, with a counter for the day. After the sound we open the Seller app if we want to see the order. Every other way to learn about a sale, ranked by speed, is in how to get notified when you make a sale on Amazon.

That split has held for years. The Seller app is a good tool for the tasks Amazon built it for. It was never built to be a sales bell for FBA sellers, and it still is not one.

Is the Amazon Seller app free?

Yes. The app is free to download and use on both platforms, and the App Store listing shows no in-app purchases. What costs money is selling itself: the Professional selling plan is 39.99 USD per month on amazon.com and 39 euro per month excluding VAT on the European marketplaces, plus a referral fee per sale and, with FBA, fulfilment and storage fees. Check Amazon's current fee page before you decide; we break the fees down in how much it costs to sell on Amazon.