For Amazon sellers
The Agent ChaChing blog
Practical guides on Amazon order notifications, the Seller app, pending orders and selling from your phone. Written by a Dutch Amazon seller, checked against Amazon's own documentation and our own measurements.
Amazon Seller Central notifications: every email setting
Amazon Seller Central notifications: which emails to switch on under Notification Preferences, the FBA email you cannot get and which addresses to use.
Amazon Seller app notifications: what you actually get
Amazon Seller app notifications cover FBM orders and account alerts, not FBA sales. What the official app sends per platform, in Amazon's own words.
Amazon Seller app not working? 12 fixes in order
Amazon Seller app not working? Twelve fixes for missing notifications, a lost sound, login loops and the wrong marketplace, plus the one no fix solves.
Amazon Seller app: an honest guide for 2026
The official Amazon Seller app explained by a seller: features, ratings, iPhone versus Android, and the one thing it does not do, alert you to FBA orders.
Prime Day tips for sellers: the operations checklist
Prime Day tips for sellers from the operations side: inbound deadlines, deals, ad budgets, returns and why single order alerts fail on peak days.
Amazon pending order: what it means for sellers
An Amazon pending order is placed but payment is not yet authorised. Usually about 30 minutes, sometimes hours. What sellers see and do, and a note for buyers.
Amazon order notification: how fast can it be?
How fast an Amazon order notification can be: what Amazon says (seconds, up to 2 minutes on Prime Day, no SLA) and what we measured on our own seller account.
Amazon European marketplaces account: a seller's guide
How the Amazon European marketplaces account works: ten stores from one login, separate UK and EU stock, VAT, Pan-European FBA and alerts per marketplace.
Is selling on Amazon worth it? A seller's honest answer
Is selling on Amazon worth it? A small seller since 2021 on where the margin goes, what changed (fees, ads, EU rules), who still wins and who loses.
How to sell on Amazon in 2026: ten steps from a seller
How to sell on Amazon, step by step: business and tax, seller account, verification, FBA or FBM, listing, fees, first shipment and the daily routine.
How to get notified when you make a sale on Amazon, ranked
Every way to get notified when you make a sale on Amazon: Seller Central, email, the Seller app, the API and alert apps, ranked by speed, with a table.
First sale on Amazon: what happens next, step by step
Your first sale on Amazon, step by step: where the order shows up, why it says Pending without a price, when it ships, the return window and when you get paid.
Amazon FBA vs FBM: a seller's honest comparison
Amazon FBA vs FBM compared by a seller who runs both: fees, control, the Prime badge, returns, storage, and why the Seller app only alerts you to FBM orders.
Amazon FBA for beginners: how it really works
Amazon FBA for beginners, by a seller since 2021: sending stock to Amazon, the four fee types, Prime, returns, your first week and how you hear about orders.
How much does it cost to sell on Amazon? Every fee
How much does it cost to sell on Amazon? Selling plans, referral fees, FBA fulfilment and storage, returns, advertising and hidden costs, with a worked example.
Connect an app to Amazon Seller Central: safety checklist
How to connect an app to Amazon Seller Central without handing over your password: what the consent page shows, which roles to accept, and how to revoke access.
Cha-ching sound: what it means and why sellers love it
What the cha-ching sound means, where the cash register noise comes from, why Shopify, Etsy and eBay sellers love it, and how to hear it for Amazon orders.
Amazon order cancelled: the seller's guide
An Amazon order cancelled by the buyer, by you or by Amazon: who can cancel when, what it does to your cancel rate, and how a sales alert should handle it.
Amazon Data Protection Policy for sellers: what apps see
What third-party apps may see about your buyers under Amazon's Data Protection Policy for sellers: PII, Restricted Data Tokens, roles and retention limits.