What is new
Version 1.0.8 of Agent ChaChing adds a tab called Reviews, between Orders and Settings. It holds one switch: Ask for reviews automatically. Turn it on, and every morning Agent ChaChing goes through your recent orders, asks Amazon which of them are eligible for a review request, and sends Amazon's Request a Review for each eligible order. It is the message you know from the Request a Review button in Seller Central, sent through Amazon's Solicitations API, the interface Amazon offers developers for exactly this request.
On Home, one line tells you how many review requests went out today. Tap it and you are in the Reviews tab, with the full picture.
Why sellers want this
Reviews sell. Shoppers look at them before they buy, and many buyers only leave a review when they are asked. Amazon does not send this request for you. The Request a Review button in Seller Central works one order at a time, inside a window that opens a few days after delivery and closes a few weeks later. On an account with a steady stream of orders, that means opening order after order, every day, on every marketplace. In practice, most of these requests are never sent.
Amazon does sometimes send review emails of its own. That is a separate thing. The Request a Review message only goes out when the seller asks for it, and that is the part Agent ChaChing now takes care of.
The feature started on our own seller account. We wanted every eligible order to get Amazon's request without anyone having to remember the button, and we wanted to see that it happened: how many requests went out today, and what is still waiting. That is what the Reviews tab shows.
How it works, step by step
- You open the Reviews tab and turn on Ask for reviews automatically. If your Amazon connection does not have the Buyer Solicitation role yet, the tab asks you to give Amazon permission. You sign in on Amazon's own page, see the roles and confirm. Your connection and order history stay as they are.
- Once a day, Agent ChaChing looks at your recent orders and asks Amazon, order by order, whether the review request is available. It only goes on when Amazon says yes.
- Amazon offers the request inside its own window. Amazon's documentation describes it as "five days after the EarliestDeliveryDate to 30 days after the LatestDeliveryDate", and the order must have shipped. If Amazon does not offer the request yet, the order waits and is checked again the next morning.
- When Amazon offers it, Agent ChaChing sends it. Amazon writes the email and delivers it to the buyer in the buyer's language. Requests go out in the morning, between 8 and 10 in your marketplace region's time zone.
- Each order gets at most one request. If the window closes without Amazon ever offering it, the order is marked as passed and left alone.
The limit of one is Amazon's rule as much as ours. Amazon's reference for this request says: "Send only one productReviewAndSellerFeedback or free form proactive message per order." A second attempt for the same order is refused. Amazon's guide adds a detail worth knowing if you also use the button by hand: "A review request sent through the API does not flag the order in Seller Central." If you press Request a Review on an order that already had a request through the API, Seller Central tells you a review was already requested.
What you see in the Reviews tab
The tab is there so you never have to guess whether it is working. It shows:
- The status: off, on with today's round still to come, running, or finished at a given time.
- Requests sent today, this week and this month.
- Requests per marketplace over the last 30 days, which is useful if you sell in several stores at once (see selling on several Amazon marketplaces from one account).
- Waiting for Amazon: delivered orders for which Amazon does not offer the request yet. These are checked again every morning.
- Already requested: orders where a request was sent before.
- Window passed: orders for which Amazon never offered the request within its window.
- The last round: when it ran, how many orders were checked, how many requests were sent, and how many errors there were. If a round fails, the app tries again in about two hours.
What it does, and what it does not do
| Agent ChaChing does | Agent ChaChing does not |
|---|---|
| Send Amazon's standard Request a Review, the same as the button in Seller Central | Write, edit or translate the email; the text is Amazon's |
| Send at most one request per order | Send a second request, a reminder or a follow-up |
| Ask for every eligible order in the same way | Pick only happy buyers, or offer buyers anything for a review |
| Send only when Amazon offers the request for that order | Work around Amazon's window or retry an order Amazon refuses |
| Show you every count in the Reviews tab | Show you the buyer, the buyer's address or the email |
| Read your orders to find the eligible ones | Change your listings, prices or stock |
Amazon's rules for these requests are short. Its guide says you cannot "Selectively seek positive reviews", "Request alterations to existing reviews" or "Offer rewards or incentives for reviews". Agent ChaChing sends one standard request for every eligible order and offers buyers nothing, so it does none of those three.
With review requests, the connection has two Amazon roles, each tied to a feature. Inventory and Order Tracking reads your orders for the cha-ching. Buyer Solicitation is used for review requests, and only when you turn them on. Both appear on Amazon's consent page. You can turn review requests off at any time in the Reviews tab, and revoke the connection itself in the app or in Seller Central under Apps and Services, Manage Your Apps. In short: reads your orders. Review requests only if you turn them on. What to check before you approve any app is in our guide on how to connect an app to Amazon Seller Central safely.
Agent ChaChing never sees who the buyer is. Amazon delivers the email, and the app does not see the buyer, the buyer's address or the message. We store no buyer data at all, and order ids only as a keyed hash (HMAC). The full picture is in what apps may see about your buyers under Amazon's Data Protection Policy.
How we tested it on our own account
Before any seller can turn this on, we ran it next to the script our founder had been using to send these requests on our own account.
What we measured
- On 13 October 2026, Agent ChaChing ran for one day in test mode on our own seller account in Europe. In test mode it does everything except send: it checks every order with Amazon and records which requests it would send.
- It checked 900 orders. For 68 of them, Amazon offered a review request.
- Later that morning, the founder's script sent its requests for the day: the same 68 orders, spread over seven marketplaces. No order was on one list and missing from the other.
One day on one account is a check, not a forecast. It shows that the app picks the same orders as a script we already relied on. How many requests your account sends depends on your own orders and on what Amazon offers for each of them.
Availability and price
Review requests are part of Agent ChaChing 1.0.8 for iPhone and iPad. They are included in the one plan, with no extra fee: 14 days free, then $5.99 a month or $49.99 a year. You start the free trial yourself in the app, and you can cancel any time through the App Store.
Already using Agent ChaChing? Update the app and open the Reviews tab. Because review requests need the Buyer Solicitation role, Amazon asks you to authorize once more; that is Amazon's rule whenever an app adds a role. Tap Give Amazon permission, sign in on Amazon's page and confirm.
About Agent ChaChing
Agent ChaChing is an iOS app for Amazon sellers, built by a team that has sold on Amazon since 2021. It checks your Amazon orders every minute and plays a cash register sound on your phone for every order, FBA and FBM, on the marketplaces you connect in North America, Europe including the UK, and Asia Pacific. Why that sound matters to sellers is in the story of the cha-ching. It stores no buyer data. Reads your orders. Review requests only if you turn them on. Agent ChaChing is not affiliated with Amazon.
Questions from the press or from sellers: [email protected].
Frequently asked questions
Can I change the text of the review request?
No. Amazon writes the email and sends it in the buyer's language. It is the same standard message as the Request a Review button in Seller Central, and neither you nor Agent ChaChing can edit it.
Will I get more reviews?
We do not promise a number of reviews or stars. What changes is that every eligible order gets Amazon's request, not only the orders someone found time for. Many buyers only leave a review when they are asked, but whether they do, and what they write, is up to them.
When does the buyer receive the request?
Amazon offers the request from about five days after delivery up to about 30 days after it. Agent ChaChing sends it on the morning Amazon starts offering it, between 8 and 10 in your marketplace region's time zone. The email comes from Amazon, in the buyer's language.
Can I still use the Request a Review button in Seller Central?
Yes. Amazon allows one request per order, and Agent ChaChing asks Amazon before every request whether it is still available; when Amazon says no, nothing is sent. Keep in mind that a request sent through the API does not show as sent in Seller Central, so pressing the button on such an order gives the message that a review was already requested.
Does Agent ChaChing see my buyers?
No. Amazon sends the email, and the app never sees the buyer, the buyer's address or the message. We store no buyer data, and the app cannot change your listings, prices or stock.
Sources
- https://developer-docs.amazon/sp-api/docs/set-up-the-solicitations-api
- https://developer-docs.amazon/sp-api/docs/solicit-feedback-for-an-order
- https://developer-docs.amazon/sp-api/reference/createproductreviewandsellerfeedbacksolicitation
- https://developer-docs.amazon/sp-api/docs/roles-in-the-selling-partner-api
